I measure AI search visibility by creating a set of real customer questions and testing them regularly across ChatGPT, Google AI Overviews, Gemini and Perplexity.
For example, if I manage SEO for a Dubai digital marketing agency, I might test prompts such as “best digital marketing agencies in Dubai” or “who provides SEO services in Dubai?”
I record whether the agency is mentioned, cited, recommended and how it is positioned against competitors. I then track mention frequency and AI share of voice over time. For Google, I also use Search Console’s Generative AI performance report, which provides impression data for AI Overviews and AI Mode.
Finally, I connect AI visibility with referral traffic, branded searches, inquiries and conversions to determine whether those mentions are generating real business value.